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1 Thayer, John Adams ; [SIGNED] ASTIR - A Publisher's Life-Story
Boston Small, Maynard & Company 1910 First Edition Hardcover Very Good+ Signed by Author
Autograph; 302 pages; Inscribed and SIGNED by the AUTHOR on ffep -- "To Louis A. Coolidge / A co-worker on / newspaper days / With the compliments of / John Adams Thayer / New York / January 10, 1911" OCLC: 302453 Clean and tight in original brown cloth binding with decorative stamping in gilt and red and lettering in gilt at spine and front cover. According to a contemporary review in the New York Times: "The book is one of those illuminated parables of success furnished by the lives of so many American business men. ... It is a good book for young men to read, for almost every chapter is an object lesson in how to get on in business in legitimate ways." Thayer worked his way up from printer to editor with stints at several magazine publishing houses including The Ladies' Home Journal (Cyrus H.K. Curtis), Munsey's, The Delineator, etc. He waged a lengthy and successful campaign for honest advertising, rejecting objectionable material of all sorts including that which was extravagantly phrased or promised unlikely results, particularly patent medicines. Thayer finally achieved the position of publisher when he and Erman J. Ridgway acquired Everybody's. They were astute in enlisting Thomas W. Lawson to write his series of articles titled "Frenzied Finances." Everybody's became a great success and was eventually sold to Butterick Company for $3,000,000 in 1910. ; Signed by Author; Experience the pleasure of reading and appreciating this actual printed item. It has its own physical history that imbues it with a character lacking in ephemeral electronic renderings. 
Price: 29.95 USD
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